Louise Mintun

  • Content Strategist | Writer | Cowgirl
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Profile

What I Do

I take complicated, messy things and help make them simple for people to use. I do this mostly by putting plain, easy-spoken language in the UI, but I also like to tweak interactions a bit to make tasks flow along in simple, logical ways.

Personal Info
  • Name : Louise Jeannette Mintun
  • Age : A gentleman never asks and a lady never tells
  • Email : louise.mintun@gmail.com
My Story

I love that place where UI content and brand management come together in the user experience, and I understand the collaborative role content plays in the design process. Challenges create opportunities, and I enjoy working with development teams, project managers and business owners to find ways to craft and deliver great user experiences within the constraints of system limitations, budget, timelines and conflicting priorities.

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My Activities
Try all the things
  • Bluegrass

    Singin' and slappin' the upright bass at a BBQ joint near you.

  • NaNoWriMo

    50,000 words in 30 days each November. Get your fiction on this fall!

  • Ballroom

    Waltz, Fox Trot, Swing, Cha Cha, Salsa. If you can walk, I can teach you to dance.

  • Martial Arts

    Tai Chi and Choy Li Fut kung fu. Good for your joints and your balance.

  • Horses

    Cows are involved. I like to go fast, and my cow pony is a speed demon.

Resume

Where I've Been

I take complicated, messy things and help make them simple for people to use. I've done this in a variety of ways at a variety of companies.

Experience
Principal Content Designer
  • Intuit

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UX Content Strategist
  • eBay
  • San Jose, CA

Lead content strategist for B2C selling. I work closely with designers, researchers, development teams and business owners to turn requirements into clear, helpful, high-quality product content and UI text, for desktop, tablet and mobile devices. As part of designing cool tools and features, my responsibilities include ownership of content standards for UX, quality and accuracy, champion of brand voice and tone, SEO, and mentoring junior team members. I’m comfortable applying editorial style and tailoring copy appropriately for different audiences.

Web Content Manager
  • Apple (TEK Systems)
  • Cupertino, CA

Content jack-of-all-trades. I was responsible for content usability and accuracy for web properties and programs in the Interactive Retail Marketing group. My work included managing content for customer-facing sites, mobile apps, and email distributions, crafting application usability reviews, extensive quality reviews, and writing application manuals and training guides.

Web Operations & Content Manager
  • Seagate
  • Cupertino, CA

Web manager of company HR portal. I was responsible for the user-centered design focus and management of all site content, web server assets, and the content management system. I collaborated with business and IT teams to create wireframes, test, and publish all content. I also performed usability testing of internal and external applications and tools.

Web Content Administrator
  • Seagate
  • Cupertino, CA

Managed operation of global multi-language human resources policies website. Work included deep knowledge of content management system, HTML, and internal web site standards and editorial voice. I served as site editor and performed extensive revisions of content submissions to conform to business processes and site standards.

Recognition
National Novel Writing Month
  • Winner
  • Worldwide

Write a 50,000 word novel in 30 days? Sign me up! Annual writing contest that takes place each November. Winner 2010, 2011 and 2015.

Certified Usability Analyst
  • CUA
  • Human Factors International

Cert # 2008-1713

Work Process
How I get it done
1
Define
2
Research
3
Write
4
Collaborate & Iterate
5
Test
6
Launch

Work

Recent Projects

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Sam’s Bar-B-Que
Content, End-to-end
Video Project
Writing
Image Project
Web Design

Louise is not only an awesome content strategist, but also a well-rounded user experience professional. She can transform complex product and lengthy business language into succinct, effective, and easy to understand user-centered content.

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Florence Tang
Principle User Experience Designer - SAP

Louise brings a broad base of technical knowledge and usability expertise that benefits any project. Her aptitude, enthusiasm, and willingness to take on whatever needs to be done (and do it well) make her a wonderful collaborative team member.

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Christina Perry
Writer

Louise is extremely organized, thorough, very professional and a lot of fun to work with. One of the best things about her is how quickly she gets to the point and how quickly she gets to the source of any issue. She's focused and driven. She gets things done!

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Anita Davey
Manager, Global Content Strategy - eBay